Poročila iz ZDA so pokazala, da so štiri tedne po tem, ko je Toshiba umaknila format HD DVD, cene predvajalnikov Blu-ray zrasle proti pričakovanjem, da bodo padle. Povprečna januarska cena desetih najbolje prodajanih predvajalnikov Blu-ray je 467 dolarjev, februarja pa je cena poskočila na 604 dolarje. V Veliki Britaniji še vedno ni poročil o rasti cen, čeprav se pričakuje, da bodo trendu rasti cen sledili tudi Britanci.
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