Zadnje poročilo združenja Blu-ray govori o enormni rasti prodaje v prvi polovici leta 2008. Ameriški potrošniki so od januarja porabili več kot 194 milijonov za diske HD, kar predstavlja več kot 350-odstotno rast v primerjavi s skupno prodajo naslovov Blu-ray in HD DVD. BDA (Blu-ray Association) je ponosen na dejstvo, da bo prodaja potrojila prihodke od internetnih prenosov, če se bo ta trend nadaljeval.
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